Information Architecture
Page inventory, navigation, URL structure and internal linking planned before any visual design starts.
Website Development
Website Development for Overseas Chinese Businesses
We plan and build websites that search engines can read and buyers can act on: brand narrative, service pages, case records, FAQ content, inquiry forms and a back office the team can update without calling a developer. The site is delivered as a maintainable asset rather than a one-off brochure.
Search-Readable Structure
Inquiry Capture
CMS and Maintenance
- Fits brand sites, inquiry-driven sites and content-led pages
- Covers presentation, form conversion and content management together
- Designed so membership, CRM or AI modules can be added later
Scope
What a Website Project Covers
Six parts of the build, planned together so the site does not need to be rebuilt when the business adds services.
Service and Industry Pages
One page per service or industry, each with its own title, description, scope statement and inquiry path.
Case and Credential Content
Delivery scenarios described by industry, problem, approach and outcome, with client details anonymised where required.
Inquiry Forms and Routing
Forms placed at the points where intent appears, with notification routing to email, messaging apps or a CRM record.
Content Management
A back office for pages, articles, images and metadata, so routine updates stay with the team that owns the content.
Performance and Measurement
Page weight, image handling, mobile layout and analytics events, checked before launch rather than after.
Structure
How the Site Is Structured for Search
Structure decisions are made once, at the start. Retrofitting them later costs more than building them correctly.
Language and Locale Signals
Language tags, currency display and alternative language links, including the hreflang mistake that costs traffic.
Answerable Content
FAQ and scope sections written so a search engine can quote a direct answer rather than guess at one.
Supporting Articles
Longer pieces that answer specific buying questions and link back to the page that covers the service.
Evidence Pages
Case records that give a buyer something to compare against, not only a list of technologies used.
Delivery
How the Project Runs
Four stages, each ending with something you can review rather than a status update.
1. Structure
Page inventory, keyword mapping, URL rules and content ownership agreed in writing.
2. Design
Layouts for the page types that matter most, reviewed on desktop and mobile before build.
3. Build
Front-end, templates, back office and forms, with staged review on a working environment.
4. Launch and Handover
Redirects, metadata, analytics, search console submission and a written handover of the back office.
Questions
Common Questions
Can an existing site be rebuilt rather than replaced from scratch?
Yes. Where the current structure and content still carry value, the rebuild keeps the URLs that already rank and replaces the parts that hold the site back.
Who maintains the site after launch?
Routine content changes stay with your team through the back office. Structural changes, new page types and search work can continue under a maintenance arrangement.
Is the site built for multiple languages?
The structure supports language variants with separate URLs, language tags and alternate links. The languages included are agreed at the structure stage.
Can the website connect to a CRM or an AI assistant later?
Yes. Forms, content and member data are structured so a CRM connection or an AI assistant can be added without rebuilding the site.
Website Scope
Send the current site and the outcome you need, and we will map the gap.
A short note on what the site should achieve, who it serves and what already exists is enough to start a scope discussion.
