Germany's Asian business street, with restaurants, retail and importers side by side
Düsseldorf's Immermannstraße and the surrounding blocks concentrate Japanese, Chinese and Korean restaurants, grocers and importers within a short walk. Businesses here sell to two audiences at once: local European customers and the Chinese-speaking community. A website that addresses only one of them leaves the other unable to book or order.
These are the operating conditions we see in this city, and they decide where the system should start.
Menus, opening hours and booking habits differ between the two audiences. Restaurant groups typically need a site carrying German and Chinese content, a booking or ordering path, and a POS that reconciles daily takings across branches.
Impressum and privacy disclosures follow the German requirements. Online ordering must state prices inclusive of VAT and show delivery or pickup terms before checkout.
These requirements shape data structures, page behaviour and deployment. Each is confirmed at solution stage; formal legal advice should be confirmed with a local adviser.
The services below have delivery records in this city and follow the same process, with milestones and acceptance items agreed before work starts.
The technical baseline for a European site is concrete: Impressum and privacy policy reachable, cookie categories refusable, no silent third-party requests from fonts or maps, and forms stating their processing purpose. We build these as template-level capabilities that new pages inherit, so each new page does not require a fresh audit.
Users in German-speaking markets are attentive to pop-ups and tracking prompts, so a refusable tracking choice is provided on first launch. Payments cover local methods such as SEPA, Giropay, iDEAL and Bancontact. Multilingual content is organised as independent pages, each shareable and indexable in its own right. We define a language and payment matrix per country and document the data collection scope in the privacy notice before development starts.
The projects below took place in this city or served clients here, with background, deliverables and outcome stated for each.
Client: Asian food wholesaler in Frankfurt (serving German-speaking restaurant clients)
Restaurants and Asian supermarkets ordered by phone and WeChat, with orders written by hand; next-day deliveries were frequently missed or wrong. Goods carry shelf-life and batch requirements, so near-expiry stock was found by physically searching the warehouse. Sales commission was disconnected from cash collection, and month-end reconciliation consumed days.
Orders moved from paper notes taken by phone to customer self-entry, and missed orders effectively disappeared. Near-expiry stock is flagged in advance, reducing write-offs, and commission no longer depends on manual tallies.
Client: Chinese restaurant group in Paris (four brands, seven locations)
Each of the four brands had a legacy site with inconsistent styling and French content untouched for years. Reservations were taken by phone and could not be handled at lunch peak. Group-level campaigns and new dishes had no consolidated channel.
Brand presentation is consistent and French content is maintained in-house by the group marketing team. Reservations moved online, easing pressure on front desks at lunch, and structured allergen and price data reduced customer enquiries.
Client: Home goods cross-border seller in Amsterdam (pan-European sales)
Marketplace selling was constrained by commissions and rule changes. An independent store was planned but VAT reporting looked complex. Delivery times and return policies differ by country, and customer service gave inconsistent answers. Product pages lacked local language, holding conversion back.
The store captured incremental traffic beyond the marketplace. Tax data exports monthly, so filings no longer require manual assembly, and consistent service answers reduced return disputes.
Yes. POS data is collected per location, and head office sees revenue, average ticket and variances on one dashboard, with shift handover records kept alongside the transaction.
Yes. The two sets are edited and published independently, with separate page addresses so search indexing does not interfere, and editor permissions assigned by language.
Client structures differ between cities in the same region; choose the delivery experience closest to you.
