DTC furniture brand website rebuild, Los Angeles
Client: Furniture brand in Los Angeles (family-owned, name withheld under NDA)
Challenge
Acquisition depended on third-party marketplaces with rising commissions and advertising costs. The original template site could not carry the dimensions, materials and delivery terms of large furniture, so customers asked repeatedly before ordering and service cost stayed high. Product data was unstructured, which limited both search and advertising precision.
What we delivered
- Rebuilt the information architecture around room, category and material, adding dimensions, load rating, finish, care and delivery coverage fields
- Custom product and content console so the team can maintain multilingual copy and lifestyle imagery without a developer
- State-level sales tax calculation and zoned delivery rules, with a separate appointment flow for oversized items
- WCAG 2.1 AA remediation, including alternative text and full keyboard operation
Outcome
The site moved from a catalogue to a revenue channel: standardised product fields reduced repeat enquiries, advertising could split landing pages by category and scenario, and content updates no longer depended on an agency.