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Haichuang Technology Global Technology delivery for Chinese-owned businesses
Case Library

Southeast Asia case library: 8 projects across 8 industries

A consolidated record of delivery practice in Southeast Asia. Each entry states the project name, client background, industry, business challenge, deliverables and delivery value. Cases can be filtered by industry or by service.

Restaurant chains Business System Development Mobile App Development

Multi-brand ordering and central kitchen for a restaurant group, Singapore

Client: Chinese restaurant group in Singapore (nine locations, one central kitchen)

Challenge

Each location purchased and counted stock independently, and central kitchen capacity did not match store demand. Delivery platforms and in-house ordering carried two different prices, drawing complaints. Membership did not work across the group’s brands.

What we delivered

  • Ordering, distribution and capacity scheduling between the central kitchen and stores
  • Central menu and pricing serving both in-house ordering and platform orders from one queue
  • Membership and stored value usable across brands, with settlement split by brand
  • Daily store reporting covering revenue, margin, waste and labour

Outcome

The central kitchen plans production against actual store sales, reducing both stockouts and surplus. Customers no longer encounter different prices on platforms and in store, and brand-level margin is visible at group level.

Delivery value: Central-kitchen production is scheduled from order and inventory data, so capacity and delivery rhythm can be planned ahead; a single product and cost basis across brands makes group-level comparison possible.
Retail chains Business System Development

Supermarket membership and promotion system, Kuala Lumpur

Client: Chinese supermarket chain in Kuala Lumpur (fifteen locations)

Challenge

Promotions ran on printed posters and in-store announcements with no measurable effect. Membership cards were issued at only some stores, so data was incomplete. Inventory and promotions were not linked, and promoted items frequently ran out.

What we delivered

  • Membership covering registration, points, tiers and coupons, usable online and in store
  • Promotion engine with rules by store, time window, category and member tier
  • Inventory linkage validating sellable quantity before a promotion goes live
  • Campaign analysis covering redemption rate, basket value change and category lift

Outcome

Promotions moved from printed posters to configurable, measurable campaigns. Member data now covers every store, promoted-item shortages fell, and campaign results can be reviewed afterwards.

Delivery value: With member, promotion and transaction data connected, campaign results can be assessed by category and customer group; central configuration of promotion rules improves consistency across stores.
E-commerce & DTC Website Development Business System Development

Beauty e-commerce store with live-stream order intake, Jakarta

Client: Chinese beauty brand in Jakarta (marketplace stores plus live-stream selling)

Challenge

Live-stream orders arrived in concentrated bursts faster than manual transcription could handle. Platform commissions were high with changing rules. Local payment support was incomplete, driving cart abandonment, and customer service switched between several chat tools.

What we delivered

  • Independent store with Indonesian as the primary language, mobile first and a light first screen
  • Live-stream order intake with bulk import, de-duplication and exception tagging
  • Local payments: QRIS, e-wallets and bank transfer, with retry handling and guidance
  • Unified customer service inbox across chat channels with canned replies

Outcome

Orders from live-stream spikes no longer depend on manual transcription and error rates fell. Completed local payment support reduced abandonment, and customer service moved from switching tools to a single queue.

Delivery value: Live-stream and regular orders enter one processing flow, so reconciliation moves from manual assembly to system checking; order origin can be tagged, allowing channel-level return on investment to be calculated.
Logistics & fulfilment Business System Development IoT Development

Cross-border fulfilment and customs coordination, Bangkok

Client: Chinese cross-border e-commerce logistics provider in Bangkok

Challenge

First-mile data from China and local delivery data were disconnected, so customers had to ask three times about a parcel. Clearance documents moved by email and missing items caused delays. The warehouse ran on spreadsheets and could not locate goods after a peak-season overflow.

What we delivered

  • Unified first-mile and local delivery tracking with customer self-service
  • Clearance document templates and missing-item alerts, reducing back-and-forth
  • WMS covering appointment receiving, bin locations, picking and dispatch checks
  • Exception queue with overdue warnings

Outcome

Parcel enquiries moved from asking support to self-service. Missing clearance documents are identified before dispatch, and goods remain findable by bin location even after peak-season overflow.

Delivery value: Exception shipments enter a dedicated queue with an assigned owner and a traceable handling trail; linked documentation and operational records give cross-border responsibility a documented basis.
Manufacturing Business System Development IoT Development

Electronics factory production and attendance system, Ho Chi Minh City

Client: Electronics assembly plant in Ho Chi Minh City (Chinese investment, about 600 staff)

Challenge

Piece-rate wages were tallied by line supervisors by hand, generating disputes at month end. Line progress lived on whiteboards, so delivery dates were confirmed by phone. Attendance devices and payroll used two data sets, which produced errors.

What we delivered

  • Work orders and operation reporting by barcode, with live output and yield figures
  • Piece-rate wage calculation from operation rates and good quantity, with a dispute channel
  • Attendance and shift scheduling connected to access control, with configurable overtime and leave rules
  • Line dashboards showing progress, yield and bottleneck operations in real time

Outcome

Piece-rate wages moved from three days of month-end calculation to live visibility, reducing disputes. Delivery commitments now rest on line data, and attendance and payroll share one basis.

Delivery value: Output, attendance and piece-rate pay are calculated from one source, so payroll disputes are resolved by checking data; connected production and HR data allow capacity and staffing plans to be set together.
Travel & hospitality Website Development Business System Development

Island resort booking and channel management, Philippines

Client: Chinese-owned resort in the Philippines (island hotel with diving operations)

Challenge

Room availability was out of sync between OTA platforms and the website, causing overbookings. Diving and accommodation packages were quoted manually. In peak season customer service handled bookings, transfers and rescheduling simultaneously.

What we delivered

  • Direct booking engine covering room types, availability, rates and minimum-stay rules
  • Channel management synchronising availability to OTAs, with automatic overbooking blocks
  • Package builder combining accommodation, diving and transfers into one quotation
  • Traveller pages with booking confirmation, transfer details and rescheduling requests

Outcome

The share of direct bookings rose and commission costs fell. Availability synchronisation effectively ended overbooking, and customer service was freed from repeated confirmations.

Delivery value: Availability and rates are managed uniformly across direct and distribution channels, with channel cost calculated per booking; customer data returns to the property’s own system, so repeat business no longer depends on intermediaries.
Finance & payments Business System Development System Operations & Maintenance

Remittance compliance and reconciliation platform, Singapore

Client: Licensed remittance provider in Singapore (serving migrant workers)

Challenge

KYC documents were reviewed manually and repeatedly resubmitted. Reconciliation across payment channels ran on spreadsheets where discrepancies were hard to locate. Regulatory reporting data was assembled by hand, slowly and with errors.

What we delivered

  • KYC workflow with document capture, identity recognition, risk grading and a review queue
  • Transaction and channel reconciliation comparing differences automatically by channel, currency and period
  • Limits and sanctions screening with configurable rules, escalating hits to manual review
  • Regulatory reporting exporting transaction and suspicious activity records in the required formats

Outcome

Repeated KYC submissions decreased. Reconciliation moved from manual comparison to a discrepancy list, and reporting data exports in one action, reducing the compliance team’s workload.

Delivery value: Transaction and reconciliation records form an auditable chain, and material for compliance review is generated by the system; releasing risk assessment from manual checking lets the team focus on exceptions and rule maintenance.
Agriculture & food processing Business System Development IoT Development

Palm plantation weighbridge and settlement system, Malaysia

Client: Palm plantation and collection operator in Malaysia (Chinese-owned)

Challenge

Collection stations issued paper weighbridge tickets and growers waited days for settlement. Quality metrics such as oil content and impurities were incompletely recorded, causing price disputes. Data from multiple stations was slow to consolidate, so head office could not see daily intake.

What we delivered

  • Automatic weighbridge data capture, with tickets bound to vehicle plate and grower
  • Quality inspection entry with grade-based pricing and on-the-spot settlement printing
  • Grower records and delivery history supporting advances and deductions
  • Head-office dashboard covering intake volume, average price and quality distribution by station

Outcome

Grower settlement moved from days of waiting to an on-the-spot document, reducing price disputes. Quality data is recorded and traceable, and head office sees station intake the same day.

Delivery value: Weighing and settlement data enter the system in real time, so disputes at collection can be checked against records; accumulated grower and collection-point data supports analysis of yield and settlement cycles.

Case note: client names are anonymised under confidentiality agreements; cases are presented to explain implementation approach and delivery boundaries, and specific figures are subject to project acceptance records.

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